Ring Scraps Partnership With Flock Safety After Super Bowl Ad Sparks Privacy Concerns

Ring has canceled its partnership with Flock Safety after a Super Bowl ad debuting its “Search Party” feature sparked immediate public backlash over privacy concerns. Neither company blamed public backlash over the ad—seen by nearly 128 million viewers—as a reason for the split. “Following a comprehensive review, we determined the planned Flock Safety integration would require significantly more time and resources than anticipated,” the home security company stated in a blog announcement on Feb. 12. “As a result, we have made the joint decision to cancel the planned integration.” The Amazon-owned company claims the integration was never launched, so no Ring customer videos were ever sent to Flock Safety....