

After Jimmy Kimmel was fired for his comments regarding Charlie Kirk in the wake of his assassination, the talk show host was promptly reinstated by Disney — despite the show's lack of viewership before his firing.
“Everyone at ABC and Disney knows who’s watching. They know the numbers better than we do. And all the advertisers know, too, that the phones aren’t ringing — 'buy advertising on Jimmy Kimmel.' They know this,” BlazeTV host Steve Deace explains on the “Steve Deace Show.”
“So why is making $20, $30, $40 million a year, whatever it is? Why? Because it’s not about the money. It’s about sending a message. He’s there to be a vessel of propaganda. That’s why. There’s no marketplace of ideas for that. There’s no one to bang on for that. It really would not matter if we all stopped watching,” he continues.
The real audience, Deace explains, is the alternative media on the right, who have been playing Kimmel’s clips in order to expose the left.
“Same thing with ‘The View.’ ‘The View’ will generate way more engagements and reactions from us than they can on their own. And that’s pretty much true of all of their media outlets and all of their content,” he says.
“That’s what Jimmy Kimmel is. … His god is making sure that his message gets out there, ratings and numbers be damned, because it’s a shibboleth of the damned. That’s the point,” he continues.
Which is why Disney continues to produce “all these flops.”
“They’re not dumb. Like we keep saying, they are well aware of what they are doing. They’re nihilists. They’re deconstructionists. They’re iconoclasts. They’re here to smash the stained-glass windows. They’re doing this on purpose,” he says. “They want to inject what we call ‘rotgut’ into the culture because it’s doctrine to them.”
But Deace has solutions, like using the FCC to pull shows like Kimmel’s.
“We will either do that, or new voices will emerge, and they’re already emerging,” he says, “who will demand we start playing by the left’s more nihilistic rules now.”
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