
'It's not going to be a television ad that wins the day. It's going to be that person-to-person contact that ends up putting us over the top. So we've engineered our campaign that way,' Ryer said. 
'It's not going to be a television ad that wins the day. It's going to be that person-to-person contact that ends up putting us over the top. So we've engineered our campaign that way,' Ryer said.